Virgin's music emporium will soon become a thing of the past: Like so many other retail music stores of late, it has announced that it is going out of business. The story of Selling Sounds, then, is especially timely.
   --Ken Emerson, Wall Street Journal

A fascinating, well-written, richly detailed story of how music became a commodity in America...[Suisman's] scholarship is amazingly wide-ranging.
   --William F. Gavin, Washington Times

[It's a] fascinating narrative that David Suisman unfurls...Here you learn everything from how the work of creating the songs is distributed to the various sales techniques employed by song pluggers (basically, the salesmen of music publishing), including the use of slides to add a visual component to the song. While there are numerous accounts of the position of so-called song pluggers in the development of popular music in the first decades of the 20th century, one rarely encounters a description that so accurately and compellingly details the quotidian life of these remarkable salesmen and the ways in which they learned to compete while peacefully coexisting...This [is a] really wonderful book. It warrants repeated readings and deep consideration. It is full of surprising revelations and some truly hilarious anecdotes. Well-researched and beautifully documented, replete with beautiful illustrations and photographs, this book belongs on the shelf of any reader serious about popular music and the music industry and given the impact of that industry on our daily lives, that really ought to be all of us.
   --Chadwick Jenkins, popmatters.com

Suisman...tell[s] an alluring story.
   --George Anders, Forbes.com

A fascinating new book about the formative history of the American music business.
   --Matt Miller, The Deal Magazine

Inventors ran wild during the years bracketing the turn of the 20th century, creating technology that repeatedly transformed the ways people heard and consumed music. It happened again a hundred years later, which makes David Suisman's lucid account of the emergence and consolidation of the music industry particularly welcome.
   --Grant Alden, Wilson Quarterly

[A] meticulously researched history of [the music industry's] early days.
   --Mark Athitakis, Washington Post

Though the story Suisman tells is a broadly familiar one, he has assembled valuable reminders of something many would rather ignore; namely, the extent to which the music we hear, and how we hear it, has less to do with our personal preferences than with what a large, well-organized sector of business makes available to us. Most listeners--and, I'd wager, artists--would surely prefer to see their musical experiences as a respite from capitalism, not a function of it. Still, it would be hard to deny that phenomena from the selling of youth culture back to itself in the form of rock and roll to the rise of ringtones as a tiny, publicly audible lifestyle indicator (and a fresh income stream) are rooted in structures and processes whose origins Suisman describes.
   --Franklin Bruno, Los Angeles Times blog

This book is music to my ears-- a much needed history of the rise of the commercial music industry in the first decades of the twentieth century. Deeply researched, smartly argued, and engagingly written, Selling Sounds will sweep you off your feet.
   --Lizabeth Cohen, author of A Consumers' Republic: The Politics of Mass Consumption in Postwar America

Selling Sounds masterfully charts the rise of the modern music industry in all its commercial complexity. As engaging as the new popular music Suisman describes, his account deserves an audience as wide as that music enjoyed.
   --Emily Thompson, author of The Soundscape of Modernity: Architectural Acoustics and the Culture of Listening in America, 1900-1933

Ranging from Tin Pan Alley song pluggers to Supreme Court decisions on copyright, from Caruso's Victor Red Seal records to Black Swan, the first major black-owned record company, David Suisman's Selling Sounds is a marvelous cultural history of the ways the music industry retuned the soundscape of modern times in the United States.
   --Michael Denning, Yale University

Photo by Sam Zalutsky

David Suisman is Assistant Professor of History at the University of Delaware.