Brand New China
Jing Wang
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
Hardcover 2008
British Mercantile Houses in Buenos Aires, 1810-1880
Vera Blinn Reber
British mercantile houses--privately financed commercial enterprises dealing in the import and export of goods--integrated Argentine production into the world economy between 1810 and 1880. Reber evaluates in detail business operations and decision making and analyzes the relationship between business practices and the Argentine economic and political environment.
Hardcover 1979