Cover: Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education, from Harvard University PressCover: Shakespeare, Einstein, and the Bottom Line in PAPERBACK

Shakespeare, Einstein, and the Bottom Line

The Marketing of Higher Education

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Product Details

PAPERBACK

$29.50 • £21.95 • €26.50

ISBN 9780674016347

Publication: September 2004

Short

336 pages

6-1/8 x 9-1/4 inches

World

David L. Kirp is Professor of Public Policy at the University of California, Berkeley, and the author of many books, including Almost Home: America’s Love–Hate Relationship with Community.

Awards & Accolades

  • 2005 Alice L. Beeman Research Award, Council for Advancement and Support of Education
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