HARVARD STUDIES IN BUSINESS HISTORY
Cover: Inventing the Electronic Century in PAPERBACK

Harvard Studies in Business History 47

Inventing the Electronic Century

The Epic Story of the Consumer Electronics and Computer Industries, with a new preface

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Book Details

PAPERBACK

$27.50 • £20.95 • €25.00

ISBN 9780674018051

Publication: April 2005

Short

352 pages

6-1/8 x 9-1/4 inches

19 tables, 6 charts

Harvard Studies in Business History

World, subsidiary rights restricted

Consumer electronics and computers redefined life and work in the twentieth century. In Inventing the Electronic Century, Pulitzer Prize–winning business historian Alfred D. Chandler, Jr. traces their origins and worldwide development. From electronics prime mover RCA in the 1920s to Sony and Matsushita’s dramatic rise in the 1970s; from IBM’s dominance in computer technology in the 1950s to Microsoft’s stunning example of the creation of competitive advantage, this masterful analysis is essential reading for every manager and student of technology.