HARVARD EAST ASIAN MONOGRAPHS
Cover: Architects of Affluence in PAPERBACK

Harvard East Asian Monographs 166

Architects of Affluence

The Tsutsumi Family and the Seibu Enterprises in Twentieth-Century Japan

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Book Details

PAPERBACK

$21.50 • £15.95 • €19.40

ISBN 9780674043619

Publication: August 1996

Short

340 pages

6 x 9 inches

11 halftones

Harvard University Asia Center > Harvard East Asian Monographs

World

The interrelated Seibu and Saison enterprise groups have shaped Japanese consumer culture and made the Tsutsumi family fabulously rich. Beginning with the colorful founder, Yasujiro Tsutsumi, Thomas Havens traces the family’s fortunes through the rise of its various companies. He examines the strategic thinking, management styles, and marketing techniques of Yasujiro and his sons; explains how the companies have prospered outside Japan’s zaibatsu and keiretsu business establishments; and demonstrates how the Seibu enterprises have shifted Japanese culture from a frugal, hardworking society to a New Breed that takes affluence for granted.