- Prologue: From Populists to Wal-Mart Moms
- 1. Our Fathers’ America
- 2. The Birth of Wal-Mart
- 3. Wal-Mart Country
- 4. The Family in the Store
- 5. Service Work and the Service Ethos
- 6. Revival in the Aisles
- 7. Servants unto Servants
- 8. Making Christian Businessmen
- 9. Evangelizing for Free Enterprise
- 10. Students in Free Enterprise
- 11. “Students Changing the World”
- 12. On a Mission: The Walton International Scholarship Program
- 13. Selling Free Trade
- Epilogue: A Perfect Storm
- Abbreviations
- Notes
- Acknowledgments
- Index


To Serve God and Wal-Mart
The Making of Christian Free Enterprise
Book Details
PAPERBACK
$18.50 • £13.95 • €16.70
ISBN 9780674057401
Publication: September 2010
Awards
- 2010 John Hope Franklin Publication Prize, American Studies Association
- 2010 Frederick Jackson Turner Award, Organization of American Historians
- A Boston Phoenix Best Book of 2009


