Cover: To Serve God and Wal-Mart: The Making of Christian Free Enterprise, from Harvard University PressCover: To Serve God and Wal-Mart in PAPERBACK

To Serve God and Wal-Mart

The Making of Christian Free Enterprise

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Book Details

PAPERBACK

$18.50 • £13.95 • €16.70

ISBN 9780674057401

Publication: September 2010

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392 pages

6-1/8 x 9-1/4 inches

12 halftones, 1 map

World

  • Prologue: From Populists to Wal-Mart Moms
  • 1. Our Fathers’ America
  • 2. The Birth of Wal-Mart
  • 3. Wal-Mart Country
  • 4. The Family in the Store
  • 5. Service Work and the Service Ethos
  • 6. Revival in the Aisles
  • 7. Servants unto Servants
  • 8. Making Christian Businessmen
  • 9. Evangelizing for Free Enterprise
  • 10. Students in Free Enterprise
  • 11. “Students Changing the World”
  • 12. On a Mission: The Walton International Scholarship Program
  • 13. Selling Free Trade
  • Epilogue: A Perfect Storm
  • Abbreviations
  • Notes
  • Acknowledgments
  • Index

Awards

  • 2010 John Hope Franklin Publication Prize, American Studies Association
  • 2010 Frederick Jackson Turner Award, Organization of American Historians
  • A Boston Phoenix Best Book of 2009
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