Cover: What Works: Gender Equality by Design, from Harvard University PressCover: What Works in HARDCOVER

What Works

Gender Equality by Design

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Product Details


$26.95 • £19.95 • €24.50

ISBN 9780674089037

Publication: March 2016


400 pages

5-1/2 x 8-1/4 inches

11 halftones

Belknap Press


    • The Promise of Behavioral Design
      • The violin behind the screen; a well-timed break matters; nudge by nudge; biases are everywhere; the business case for gender equality; for women, a matter of life and death; the importance of experimentation; overcoming gender bias by design
  • I. The Problem
    • 1. Unconscious Bias Is Everywhere
      • Why people like Howard more than Heidi; the competence–likability dilemma across cultures; the dangers of having a counterstereotypical job; survivor bias; statistical discrimination, or why women cannot get a good price on a used car; who lives in Florida?; the representativeness heuristic; how your brain forms first impressions; measuring your own biases—the Implicit Association Test; a taste for discrimination
    • 2. De-Biasing Minds Is Hard
      • How to know when to settle and when to take a case to court; self-serving bias; it’s your bias, not mine; teaching about bias or suppressing it can backfire; halos and hindsight; when our better natures do not whisper in our ears; why diversity training programs might not work; moral licensing; taking advice from the crowd within; a radio soap opera changing norms in Rwanda; behaviorally inspired diversity training programs
    • 3. Doing It Yourself Is Risky
      • The dilemma of an academic dean at Harvard; why women are less inclined to negotiate; why President Obama called on female reporters only; the social cost of asking, and how using “we” can help; why female politicians in Sweden and the United States speak less than their male counterparts; transparency is key; negotiating on behalf of others; what the Pill and dishwashers have in common; a nudge, not a shove
    • 4. Getting Help Only Takes You So Far
      • Evaluating leadership development programs; bridging the gender promotion gap through mentoring; how a business training program in India did not work for everyone; mentors or sponsors—what’s the difference?; from leadership training to leadership capacity building; why representation matters; social networks can help you achieve your goals
  • II. How to Design Talent Management
    • 5. Applying Data to People Decisions
      • How people analytics helped new mothers at Google; why female stockbrokers earned less and female professors at MIT had smaller labs than their male counterparts; using evaluation and certification tools to reveal gender gaps; the pitfalls of a meritocracy; signing a form before completing it increases honesty; how we can improve performance appraisals; a machine can make predictions better than you can, but you might not trust it
    • 6. Orchestrating Smarter Evaluation Procedures
      • Pink is for tax bills; why Lakisha needs a longer resume than Emily; how comparative evaluation can overcome stereotypical judgments; seeking diversity over cultural fit; the beauty premium trap, halo effects, and confirmation bias; in praise of the structured interview; check your biases, frames, and anchors at the door; a smarter approach to hiring and evaluation
    • 7. Attracting the Right People
      • Diet Coke and Diet Pepsi for women—Coke Zero and Pepsi Max for men; looking for attractive women and experienced men in China; the economic concept of sorting; sending the right messages to attract community health workers in Zambia; what if every work arrangement was flexible until proven otherwise?; why more women apply to jobs when others do so as well; how long does stardom last?
  • III. How to Design School and Work
    • 8. Adjusting Risk
      • De-biasing the SAT; women do not gamble on long odds when running for public office; who wants to be a millionaire?; testosterone and the winner’s effect; who else is in the room matters; stereotype threat and self-fulfilling prophecies on math tests; why the placement of that checkbox for demographic characteristics should move; counting to five in the classroom and other techniques to promote inclusion
    • 9. Leveling the Playing Field
      • Girls outperform boys in reading and writing in Nordic countries and boys outperform girls in math in Latin American countries; cost-effective aid—when deworming helps more than scholarships; why overconfidence pays in self-evaluations; why formal self-appraisals should not be shared with managers; competition among the Maasai in Tanzania versus the Khasi in India; not everyone is a tennis star; how feedback can eliminate gender differences in competitiveness; the dictator game
  • IV. How to Design Diversity
    • 10. Creating Role Models
      • The portraits on our walls; why looking at a picture of Hillary instead of Bill Clinton might make your speech better; the impact of quotas on local politics in India; how role models change stereotypical beliefs and career aspirations; becoming a politician; why having a same-sex teacher matters; the scarcity of role models can turn into a self-fulfilling prophecy; fear of same-sex competition in Spain; are justices’ opinions influenced by the gender of their children?
    • 11. Crafting Groups
      • Cooperation works but negotiation may not among groups of women; the pros and cons of single-sex education; more girls, better classrooms; collective intelligence; the protective effect of political correctness; diversity, done right, leads to improved performance; critical mass: gender balance in groups; quotas, perceived fairness, and the impact of affirmative action; evaluating the impact of gender diversity and quotas on corporate boards
    • 12. Shaping Norms
      • Why we are more likely to pay our taxes if others do; prescribing social norms through design; more than one quarter of UK directors on the board of FTSE 100 companies are female; why we need experiments to evaluate impact; the battle of the sexes; norm entrepreneurship; why our energy bill is lower than our neighbor’s; the impact of rankings; how I became a jaywalker; the expressive power of Title IX; gender equality as a company value
    • 13. Increasing Transparency
      • What you should know about restaurant hygiene; on (not) reading disclosure statements; product labeling: keep it salient, simple, and comparable; eating food from a plate, not a pyramid; the comply-or-explain approach in Canada and other countries; what traffic lights have to do with what you choose to eat; transparency of pay; how accountability can reduce stereotyping and help organizations follow through
    • Designing Change
      • We can do this; the DESIGN mnemonic; effortless and energy-saving design for lights in hotel rooms; behavioral insights teams across the globe; a leader is a behavioral designer; overcoming the tension between “want” and “should”; creating a global movement
  • Notes
  • Credits
  • Acknowledgments
  • Index