Cover: Video Economics in HARDCOVER

Video Economics

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Product Details


$88.50 • £69.95 • €79.50

ISBN 9780674937161

Publication: April 1992


384 pages

6-1/8 x 9-1/4 inches

33 line illustrations, 47 tables


Video Economics is a rigorous yet accessible analysis of the economics and business strategies of the television industry. Bruce Owen and Steven Wildman identify the complex chain of program producers, distributors, and retailers whose objectives are to obtain viewers in order to sell them to advertisers, to charge them an admission fee, or both. They address the major issues affecting competitive advantage in the industry as well as such concepts as public good, economics of scale, and price discrimination. With each topic they present the economic tools required to analyze the industry.