Accounting for Tastes

Gary S. Becker

  • Gary S. Becker is Winner of the 1992 Nobel Prize in Economics
Part I: Personal Capital

1. Preferences and Values

2. De Gustibus Non Est Disputandum

3. A Theory of Rational Addiction

4. Rational Addiction and the Effect of Price on Consumption

5. An Empirical Analysis of Cigarette Addiction

6. Habits, Addictions, and Traditions

Part 2: Social Capital

7. The Economic Way of Looking at Life

8. A Theory of Social Interactions

9. A Note on Restaurant Pricing and Other Examples of Social Influences on Price

10. A Simple Theory of Advertising as a Good or Bad

11. Norms and the Formation of Preferences

12. Spouses and Beggars: Love and Sympathy

Acknowledgments

References

Index

  • Cover: Accounting for Tastes
  • A photo of the author

Gary S. Becker is University Professor of Economics and Sociology at the University of Chicago. In 1992, he was awarded the Nobel Prize in Economics.