Commerce in Culture
The Sibao Book Trade in the Qing and Republican Periods
Cynthia J. Brokaw
Tables, Maps, and Figures
Notes to the Reader
1. Introduction: The Sibao Book Trade and Qing Society
Part I: The Business of Book Publishing and Bookselling in Sibao
2. The Setting: Minxi and Sibao
3. The Origins of Publishing and the Production of Books in Sibao
4. The Structure of the Sibao Publishing Industry
5. "We are all brothers": Household Division, the Proliferation of Publishing Houses, and the Management of Competition
6. Sibao Bookselling Routes
7. Sojourning Bookselling and the Operation of the Branch Shops
8. Sibao's "Confucian Merchants" in Minxi Society and the Late Imperial Economy
Part II: Sibao Imprints
9. The Nature and Sources of Sibao Imprints
10. Educational Works
11. Guides to Good Manners, Good Health, and Good Fortune
12. Fiction and Belles-Lettres
13. Sibao's Customers and Popular Textual Culture in the Qing
14. The Diffusion of Print Culture in Qing China
Appendixes
A. Transport Routes Within the Min-Gan-Yue Region
B. Value of Woodblocks from the Juxian tand and Dawen tang, 1897
C. Genealogical Charts
Works Cited
Index


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