Switching Channels
Organization and Change in TV Broadcasting
Richard E. Caves
Contents
Preface
Introduction
I. TV PROGRAMS AS CREATIVE GOODS
1. The Market for Broadcast Network Programming
2. Syndication
3. The Public Broadcasting System
II. SWITCHING CHANNELS AND PROGRAM QUALITY
4. The Squeeze on Broadcasters' Rents
5. Cable Networks and Upgraded Cable Programming
6. Broadcast Networks, Stations, and Rents
III. BARGAINING TABLES AND MEDIA CONGLOMERATES
7. Program Supply, Integration, and the Fin-Syn Rules
8. Broadcast Stations: Lengthening the Chains
9. Cable Networks and Cable Operators: Ownership Links and Carriage Decisions
Epilogue
Appendix A. Determinants of Affiliates' Compensation
Appendix B. Gains for Chains in Radio
Notes
Selected References
Index


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