Switching Channels
Organization and Change in TV Broadcasting
Richard E. Caves
Richard E. Caves [is] the don of entertainment economics.
--Austan Goolsbee, New York Times
This book is a successful effort to subject to economic analysis an industry that has undergone substantial organizational changes within a short time and that is marked by quite peculiar structural properties and production practices. Caves ingeniously sorts out the industry's peculiarities and reads the economic meaning and implications of its "tribal customs."
--Dick Netzer, Robert F. Wagner Graduate School of Public Service, New York University
In Switching Channels, Richard Caves has done a great job bringing together a vast amount of disparate information to provide a comprehensive framework for the study of television broadcasting. The book covers everything from syndication through the rise of cable networks.
--S. Mark Young, Marshall School of Business, University of Southern California


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