Preface

Defining Media Events: High Holidays of Mass Communication

Scripting Media Events: Contest, Conquest, Coronation

Negotiating Media Events

Performing Media Events

Celebrating Media Events

Shamanizing Media Events

Reviewing Media Events

Appendix: Five Frames for Assessing the Effects of Media Events

Notes

References

Acknowledge

Index

Daniel Dayan is a Fellow of the Centre National de la Recherche Scientifique, Paris.

Elihu Katz is Trustee Professor at the Annenberg School for Communication, University of Pennsylvannia; Emeritus Professor of Sociology and Communication at the Hebrew University of Jerusalem; and Scientific Director of the Guttman Institute of Applied Social Research.

Read More by Elihu Katz:

• Broadcasting in the Third World: Promise and Performance