Introduction: The Fast Way to Peace

1. The Service Ethic How Bourgeois Men Made Peace with Babbittry

2. A Decent Standard of Living How Europeans Were Measured by the American Way of Life

3. The Chain Store How Modern Distribution Dispossessed Commerce

4. Big-Brand Goods How Marketing Outmaneuvered the Marketplace

5. Corporate Advertising How the Science of Publicity Subverted the Arts of Commerce

6. The Star System How Hollywood Turned Cinema Culture into Entertainment Value

7. The Consumer-Citizen How Europeans Traded Rights for Goods

8. Supermarketing How Big-Time Merchandisers Leapfrogged over Local Grocers

9. A Model Mrs. Consumer How Mass Commodities Settled into Hearth and Home

Conclusion: How the Slow Movement Put Perspective on the Fast Life

Notes

Bibliographic Essay

Acknowledgments

Index