Introduction: Competition despite Cooperation



Case Study: How Fuji Xerox Saved Xerox
1. Firms, Alliances, and Constellations

Case Study: Did Honeywell Create a Competitor?
2. Allies or Rivals?

Case Study: Tiny Mips Takes On the Giants
3. Competing in Constellations

Case Study: The ACE Bandwagon Runs Out of Steam
4. The Spread of Collective Competition

Case Study: The Thickening Web of Multimedia Alliances
5. Alliances and the Organization of Industry

Conclusion: Rethinking Alliances and Rivalry



Appendix A: Interviews

Appendix B: Data and Methods for Alliance Survey

Appendix C: Additional Case Studies

Appendix D: Data on Selected U.S.-Japanese Alliances

Appendix E: Data on RISC Alliance Groups

Notes

Index

Benjamin Gomes-Casseres is Associate Professor of International Business, Graduate School of International Economics and Finance, Brandeis University.