[Value-Focused Thinking] is both an inspired and inspiring book. It is also a rarity among academic and business texts: it is a 'damn good read.' Keeney writes well, arguing his case clearly in the abstract and illustrating it through numerous interesting and pertinent examples.
   --Simon French, Journal of Multi-Criteria Decision Analysis

Outstanding...Innovative thinking.
   --Decision Analysis Newsletter

Value-Focused Thinking clearly demonstrates the problems occurring in commercial and other organizations as a result of restricting decision choice to the available alternatives (alternative-focused thinking), rather than starting by considering what it is intended to achieve (value-focused thinking).
   --Observer

Ralph L. Keeney is a private consultant in San Francisco, as well as Professor of Systems Management, Institute of Safety and Systems Management, University of Southern California. He is coauthor (with Howard Raiffa) of Decisions with Multiple Objectives, which was awarded the Lanchester Prize of the Operations Research Society of America.