Acknowledgments

1. Introduction

2. The Ghetto Merchant Yesterday and Today

3. The Significance of Small Business and the Nature of the Niche

4. Life on the Street: The Everyday Encounters between Blacks, Jews, and Koreans

5. How Race Polarizes Interactions: Cultural Brokers and the Meaning of Black

6. The Coethnic Disadvantage of Serving Your Own

7. From Civility to Conflict: Individualism, Opportunity, and Group Position

8. Shopping While Black: Symbolic Racism or the Same Old Racism?

9. Conclusion: Forging a Culture of Reciprocity and Respect



Appendix: Notes on Methodology and Tales from the Field

Notes

Index

Jennifer Lee is Associate Professor of Sociology, University of California, Irvine.