Prologue: From Populists to Wal-Mart Moms
1. Our Fathers’ America
2. The Birth of Wal-Mart
3. Wal-Mart Country
4. The Family in the Store
5. Service Work and the Service Ethos
6. Revival in the Aisles
7. Servants unto Servants
8. Making Christian Businessmen
9. Evangelizing for Free Enterprise
10. Students in Free Enterprise
11. “Students Changing the World”
12. On a Mission: The Walton International Scholarship Program
13. Selling Free Trade
• Epilogue: A Perfect Storm
• Abbreviations
• Notes
• Acknowledgments
• Index

Bethany Moreton is Assistant Professor of History and Women’s Studies at the University of Georgia.