Preface

Acknowledgments

1. Linking Information, Risk Perception, and Choice: An Economic Approach

2. Cognition, Perception, and Behavior: Are "Bad Choices" Allowed with Rational Choice?

3. Government Policy and Advertising as Sources of Information for Smokers

4. Can Smokers Expect Personal Health Signals? An Evaluation of the Health Impact of Cigarette Smoking

5. Determinants of Risk Perception

6. Do Health Shocks Influence Smoking Behavior? Cessation and Relapse Patterns in Older Adults

7. Personalized Health Messages and the Perceived Risks of Smoking

8. Risk, Longevity Expectations, and Demand for Cigarettes

9. Conclusions and Policy Implications

Notes

References

Index

Frank A. Sloan is J. Alexander McMahon Professor of Health Policy and Management and Professor of Economics, Duke University.

V. Kerry Smith is University Distinguished Professor in the Department of Agricultural and Resource Economics, North Carolina State University.

Donald H. Taylor Jr. is Assistant Research Professor, Sanford Institute of Public Policy, Duke University.