• Preface
• Introduction: Framing Chinese Advertising
1. Local Content
2. Positioning the New Modern Girl
3. The Synergy Buzz and TV Brands
4. Storytelling and Corporate Branding
5. Bourgeois Bohemians in China
6. Hello Moto: Youth Culture and Music Marketing
7. CCTV and Advertising Media
• Notes
• References
• Acknowledgments
• Index

Jing Wang is S. C. Fang Professor of Chinese Language and Culture at MIT, Chair of the International Advisory Board of Creative Commons China Mainland, and the author of High Culture Fever and The Story of Stone.