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In Praise of Commercial Culture

In Praise of Commercial Culture

Tyler Cowen

ISBN 9780674001886

Publication date: 04/14/2000

Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of coexisting artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema.

Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven’s later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week’s Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other.

Cowen’s philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neoconservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

Praise

  • In Praise of Commercial Culture by Tyler Cowen…is a treasure trove of insights about artistic genres, styles and trends, dexterously illuminated through economic analysis. Cowen’s main argument is that capitalism—by fostering alternate modes of financial support and multiple market niches, vast wealth and technological innovation—is the best ally the arts could have.

    —Andrew Stark, Times Literary Supplement

Author

  • Tyler Cowen is Professor of Economics at George Mason University.

Book Details

  • 288 pages
  • 0-13/16 x 6-1/8 x 9-1/4 inches
  • Harvard University Press

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