This book proposes a new science of self-control based on the principles of behavioral psychology and economics. Claiming that insight and self-knowledge are insufficient for controlling one's behavior, Howard Rachlin argues that the only way to achieve such control--and ultimately happiness--is through the development of harmonious patterns of behavior.
Most personal problems with self-control arise because people have difficulty delaying immediate gratification for a better future reward. The alcoholic prefers to drink now. If she is feeling good, a drink will make her feel better. If she is feeling bad, a drink will make her feel better. The problem is that drinking will eventually make her feel worse. This sequence--the consistent choice of a highly valued particular act (such as having a drink or a smoke) that leads to a low-valued pattern of acts--is called "the primrose path."
To avoid it, the author presents a strategy of "soft commitment," consisting of the development of valuable patterns of behavior that bridge over individual temptations. He also proposes, from economics, the concept of the substitutability of "positive addictions," such as social activity or exercise, for "negative addictions," such as drug abuse or overeating.
Self-control may be seen as the interaction with one's own future self. Howard Rachlin shows that indeed the value of the whole--of one's whole life--is far greater than the sum of the values of its individual parts.
This book combines behavioral psychology and economics in an unusual fashion. Of particular importance is his emphasis on the sensitivity of individual choices to the social environment. I recommend Rachlin's new book to everyone with an interest in the psychological foundations of individual behavior.
This excellent book contains the kind of brilliant and unique insights that the behavior-analytic community has come to expect from Howard Rachlin. Its contribution, however, will be accessible more broadly. Almost any intelligent person will find much to reflect on here, relevant to many social problems and his or her own life.
This is a lucid and important book that is chock full of insights into why people behave the way they do. Rachlin reviews research and theory on self-control with a suitable blend of scientific rigor and lively prose. The book advances the field by presenting in a systematic fashion what is known about one of the central phenomena in behavior, self-control, and by enhancing (with the help of some illuminating and engaging examples) our understanding of self-control and how it may be understood in the larger context of choice.
It is rare that an academic psychology book can change your life. This one can. It combines ideas from the behavioral psychology laboratory with modern economic reasoning to provide a theoretical account of human impulsiveness, addiction (including multiple addictions), relapse, craving, and commitment (what a clinician like me would call the psychoanalytic conflict between pleasure and reality principles). Although Rachlin denies that this is a self-help book, it contains numerous insights and prescriptions relating to alcoholism, gambling, heroin addiction, eating disorders, and other serous human conflicts.
Howard Rachlin has spent much of his illustrious career exploring the science of self-control, the subject of this fascinating book. In our opinion the book may be appreciated in at least four overlapping ways. First of all, this is a textbook on self-control suited for an advanced undergraduate or graduate class. Second, it is a theoretical and empirical primer for understanding self-control, including some useful general applications to self-control in our everyday lives. Third, it is a forum for presenting some intriguing principles about behavior, especially as related to self-control. And finally, it serves as a vehicle to advocate a broad general theory of behavior, teleological behaviorism...The powerful and intriguing analysis presented in The Science of Self-Control has broad applicability, whether or not we accept the author's view of teleological behaviorism. This is indeed 'a good read.'
Howard Rachlin's The Science of Self-Control is a masterwork by a master scientist. Written with elegant simplicity, exquisite precision and admirable economy, this brief 220-page book combines experimental detail, astute generalizations, mathematical rigor, and philosophical breadth-all the elements of first-rate science. Not a handbook for practitioners but a treatise on theory, it nevertheless includes many useful insights for persons seeking more felicitous ways to manage behavior, their own or that of others. Such is its authority that I expect it to become a fixture in the libraries of experimental psychologists and practicing psychotherapists, but such is the grace and clarity of its writing that I also think it will be read with pleasure by many intelligent laymen.
- Harvard University Press
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