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Video Economics

Video Economics

Bruce M. Owen, Steven Wildman

ISBN 9780674937161

Publication date: 04/01/1992

Between the late 1970s and the early 1990s the U.S. television industry transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

Praise

  • As deregulation loosens government controls and fosters the television industry’s competitive spirit, uncharted issues face management in such areas as cable expansion, new networks, technological progress and marketing opportunities. Bruce Owen and Steven Wildman address these emerging situations and outline strategies to assist the industry in its adjustment to a greater freedom, while still preserving its primary role as purveyors of a free flow of information.

    —George L. George, Back Stage Shoot

Authors

  • Bruce M. Owen is Morris M. Doyle Centennial Professor in Public Policy, Emeritus, at Stanford University, and Senior Fellow, Emeritus, at Stanford’s Institute for Economic Policy Research. From 1981 to 2003, he was CEO of Economists Incorporated.
  • Steven S. Wildman is Associate Professor, Department of Communication Studies, Northwestern University.

Book Details

  • 384 pages
  • 6-1/8 x 9-1/4 inches
  • Harvard University Press

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