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The Ordinal Society

Marion Fourcade, Kieran Healy

ISBN 9780674971141

Publication date: 04/16/2024

A sweeping critique of how digital capitalism is reformatting our world.

We now live in an “ordinal society.” Nearly every aspect of our lives is measured, ranked, and processed into discrete, standardized units of digital information. Marion Fourcade and Kieran Healy argue that technologies of information management, fueled by the abundance of personal data and the infrastructure of the internet, transform how we relate to ourselves and to each other through the market, the public sphere, and the state.

The personal data we give in exchange for convenient tools like Gmail and Instagram provides the raw material for predictions about everything from our purchasing power to our character. The Ordinal Society shows how these algorithmic predictions influence people’s life chances and generate new forms of capital and social expectation: nobody wants to ride with an unrated cab driver anymore or rent to a tenant without a risk score. As members of this society embrace ranking and measurement in their daily lives, new forms of social competition and moral judgment arise. Familiar structures of social advantage are recycled into measures of merit that produce insidious kinds of social inequality.

While we obsess over order and difference—and the logic of ordinality digs deeper into our behaviors, bodies, and minds—what will hold us together? Fourcade and Healy warn that, even though algorithms and systems of rationalized calculation have inspired backlash, they are also appealing in ways that make them hard to relinquish.

Praise

  • An incisive, crystalline account of how the tracking and scoring of personal data has come to modulate contemporary existence—not only its dreary routines, creepy supervisions, and troublesome extractions and biases, but also its experiences of delight, connection, and effervescence. Essential reading for understanding the hold of digital ordering on our world, and for thinking up ways to loosen its grip.

    —Natasha Schüll, author of Addiction by Design

Authors

  • Marion Fourcade is Professor of Sociology at the University of California, Berkeley, and the author of Economists and Societies, which received the American Sociological Association’s Distinguished Book Award and the Ludwik Fleck Prize from the Society for the Social Studies of Science.
  • Kieran Healy is Professor of Sociology at Duke University and the author of Data Visualization and Last Best Gifts, which received the Outstanding Book Award from the Association for Research on Non-Profit Organizations and Voluntary Action.

Book Details

  • 384 pages
  • 5-1/2 x 8-1/4 inches
  • Harvard University Press

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