Cover: In Praise of Commercial Culture, from Harvard University PressCover: In Praise of Commercial Culture in PAPERBACK

In Praise of Commercial Culture

Product Details

PAPERBACK

Print on Demand

$32.00 • £27.95 • €29.95

ISBN 9780674001886

Publication Date: 04/14/2000

Short

288 pages

6-1/8 x 9-1/4 inches

World

Add to Cart

Media Requests:

Related Subjects

Does a market economy encourage or discourage music, literature, and the visual arts? Do economic forces of supply and demand help or harm the pursuit of creativity? This book seeks to redress the current intellectual and popular balance and to encourage a more favorable attitude toward the commercialization of culture that we associate with modernity. Economist Tyler Cowen argues that the capitalist market economy is a vital but underappreciated institutional framework for supporting a plurality of coexisting artistic visions, providing a steady stream of new and satisfying creations, supporting both high and low culture, helping consumers and artists refine their tastes, and paying homage to the past by capturing, reproducing, and disseminating it. Contemporary culture, Cowen argues, is flourishing in its various manifestations, including the visual arts, literature, music, architecture, and the cinema.

Successful high culture usually comes out of a healthy and prosperous popular culture. Shakespeare and Mozart were highly popular in their own time. Beethoven’s later, less accessible music was made possible in part by his early popularity. Today, consumer demand ensures that archival blues recordings, a wide array of past and current symphonies, and this week’s Top 40 hit sit side by side in the music megastore. High and low culture indeed complement each other.

Cowen’s philosophy of cultural optimism stands in opposition to the many varieties of cultural pessimism found among conservatives, neoconservatives, the Frankfurt School, and some versions of the political correctness and multiculturalist movements, as well as historical figures, including Rousseau and Plato. He shows that even when contemporary culture is thriving, it appears degenerate, as evidenced by the widespread acceptance of pessimism. He ends by considering the reasons why cultural pessimism has such a powerful hold on intellectuals and opinion-makers.

Awards & Accolades

  • 1998 Ray and Pat Browne Award, Popular Culture Association and American Culture Association

Share This

Racism in America: A Reader, edited by Harvard University Press, with a Foreword by Annette Gordon-Reed, available for free download in PDF, EPUB, and Kindle

Recent News

Black lives matter. Black voices matter. A statement from HUP »

From Our Blog

Jacket: Iron and Blood: A Military History of the German-Speaking Peoples since 1500, by Peter Wilson, from Harvard University Press

A Lesson in German Military History with Peter Wilson

In his landmark book Iron and Blood: A Military History of the German-Speaking Peoples since 1500, acclaimed historian Peter H. Wilson offers a masterful reappraisal of German militarism and warfighting over the last five centuries, leading to the rise of Prussia and the world wars. Below, Wilson answers our questions about this complex history,