Cover: Beyond Winning in PAPERBACK

Beyond Winning

Negotiating to Create Value in Deals and Disputes

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Product Details

PAPERBACK

$32.50 • £26.95 • €29.50

ISBN 9780674012318

Publication Date: 04/15/2004

Trade

368 pages

6-1/8 x 9-1/4 inches

15 line illustrations

Belknap Press

World

[Beyond Winning] rallies all of the [Harvard Negotiation Research Project’s] prior gems of wisdom on negotiation around the central theme of creating value. [The book] should be required reading for all lawyers and law students, for all mediators and judges. It is a book that every lawyer should ask his or her client to read (or reread) prior to commencing any important transaction or dispute, negotiation or mediation. Crafted in a reader-friendly style, the book energetically promotes an interdisciplinary approach to problem-solving in negotiation… In contrast to other experts’ advice to be reactive initially in a negotiation, the authors here encourage a proactive, ‘take charge’ approach to engaging negotiators across the table in problem-solving. This approach is not initially directed to the substance of the dispute or transaction, but rather to the nature and structure of the negotiation process that the parties might together design… This is a book for everyone who negotiates—a universe that includes all of us. Inevitably, it will move lawyers into a new paradigm of thinking about higher-quality solutions in negotiation and mediation, and about how to achieve the best possible results for their clients. It is bound to change the world of negotiation in this new millennium.—John W. Cooley, ABA Journal

The practice of law has become more contentious and competitive, not less. The authors of [Beyond Winning]…advocate that parties [instead] practice ‘value creation’ (i.e., the attempt to ‘enlarge the pie’) so that both parties to a negotiation receive bigger returns… The book does an excellent job of breaking down relationships, players, tensions and organizations to lay bare the inner-workings of the actors in a negotiation and the situations they create. Because of its unique objective of educating attorneys and clients, Beyond Winning is a good addition to any library on negotiation.—William J. Estes, New York Law Journal

Conventional negotiating strategy often requires adversarial positions, but the authors propose viewing negotiating as a problem-solving task… They explain that creating value is the key to successful negotiating. The goal should not be to win the biggest piece of the pie but to make the pie bigger!—David Rouse, Booklist

Observing that today’s tough, adversarial legal negotiations preempt mutually beneficial problem solving between parties, Mnookin and his coauthors urge lawyers to adopt a proactive, optimistic and realistic mindset to transform their practices… [Although] aimed…at attorneys who want to serve clients’ broader needs better as well as to protect their interests, the authors’ practical, straightforward and jargon-free style makes this a valuable resource for anybody who is about to hire an attorney, file a lawsuit or sign a contract.Publishers Weekly

On the cutting edge of negotiation literature, Beyond Winning is a spectacular integration of our contemporary understanding of negotiation, modern social science, and the legal context. This is an excellent book and is sure to become a must-read for lawyers, law students, and executives who deal with the legal process on a regular basis.—Max Bazerman, Harvard Business School

The authors provide specific, concrete strategies lawyers and their clients can employ to mitigate the tensions that make legal negotiation so difficult. They integrate theory and practice in ways that do justice to the complexity of each.—Jennifer Girarda Brown, Quinnipiac College School of Law

Much negotiation literature suffers from one of two problems. Either it is too theoretical to be of use to practitioners or it is simplistic, purporting to give advice to negotiators in cookbook form. Beyond Winning captures the most important theoretical economic and social science material and uses vivid examples to demonstrate techniques for using theoretical insights in practice. The mini-case histories and transcripts of portions of negotiations that appear throughout the book are especially valuable ways both to illustrate theory and to provide practical guidance for its application.—Carol B. Liebman, Columbia Law School

With its lively examples and its innovative framework for managing the tensions intrinsic to any negotiation, Beyond Winning is must reading for lawmakers as well as lawyers—for anyone, in fact, who is charged with resolving intractable disputes and forging lasting agreements.—Senator George Mitchell

Awards & Accolades

  • Honorable Mention, 2000 Association of American Publishers PSP Award, Business, Management, & Accounting Category
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