Cover: The Alliance Revolution: The New Shape of Business Rivalry, from Harvard University PressCover: The Alliance Revolution in PAPERBACK

The Alliance Revolution

The New Shape of Business Rivalry

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Product Details


$41.00 • £32.95 • €37.00

ISBN 9780674016484

Publication Date: 01/08/1998


320 pages

6-1/8 x 9-1/4 inches

25 line illustrations, 13 tables


  • Introduction: Competition despite Cooperation
  • Case Study: How Fuji Xerox Saved Xerox
  • 1. Firms, Alliances, and Constellations
  • Case Study: Did Honeywell Create a Competitor?
  • 2. Allies or Rivals?
  • Case Study: Tiny Mips Takes On the Giants
  • 3. Competing in Constellations
  • Case Study: The ACE Bandwagon Runs Out of Steam
  • 4. The Spread of Collective Competition
  • Case Study: The Thickening Web of Multimedia Alliances
  • 5. Alliances and the Organization of Industry
  • Conclusion: Rethinking Alliances and Rivalry
  • Appendix A: Interviews
  • Appendix B: Data and Methods for Alliance Survey
  • Appendix C: Additional Case Studies
  • Appendix D: Data on Selected U.S.–Japanese Alliances
  • Appendix E: Data on RISC Alliance Groups
  • Notes
  • Index

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Jacket: An Inquiry into Modes of Existence: An Anthropology of the Moderns, by Bruno Latour, translated by Catherine Porter, from Harvard University Press

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