Cover: Hollywood's Road to Riches, from Harvard University PressCover: Hollywood's Road to Riches in HARDCOVER

Hollywood's Road to Riches

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Product Details

HARDCOVER

$40.00 • £32.95 • €36.00

ISBN 9780674019454

Publication Date: 10/30/2005

Short

416 pages

5-1/2 x 8-1/4 inches

23 line illustrations, 23 tables

World

Out-of-control costs. Box office bombs that should have been foreseen. A mania for sequels at the expense of innovation. Blockbusters of ever-diminishing merit. What other industry could continue like this—and succeed as spectacularly as Hollywood has? The American movie industry’s extraordinary success at home and abroad—in the face of dire threats from broadcast television and a wealth of other entertainment media that have followed—is David Waterman’s focus in this book, the first full-length economic study of the movie industry in over forty years.

Combining historical and economic analysis, Hollywood’s Road to Riches shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world’s film business. At the same time, the book asks how the economic forces leading to this success—the forces of audience demand, technology, and high risk—have combined to change the kinds of movies Hollywood produces.

Waterman argues that the movie studios have multiplied their revenues by effectively using pay television and home video media to extract the maximum amounts that individual consumers are willing to pay to watch the same movies in different venues. Along the way, the Hollywood studios have masterfully handled piracy and other economic challenges to the multimedia system they use to distribute movies.

The author also looks ahead to what Internet file sharing and digital production and distribution technologies might mean for Hollywood’s prosperity, as well as for the quality and variety of the movies it makes.

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Jacket: Awakening: How Gays and Lesbians Brought Marriage Equality to America, by Nathaniel Frank, from Harvard University Press

Celebrating Pride Month

To celebrate Pride Month, we are highlighting excerpts from books that explore the lives and experiences of the LGBT+ community. Nathaniel Frank’s Awakening: How Gays and Lesbians Brought Marriage Equality to America tells the dramatic story of the struggle for same-sex couples to legally marry, something that is now taken for granted. Below, he describes the beginnings of the gay rights movement. For homophiles of the 1950s, identifying as gay was almost always a risky and radical act