- Introduction: The Fast Way to Peace
- 1. The Service Ethic: How Bourgeois Men Made Peace with Babbittry
- 2. A Decent Standard of Living: How Europeans Were Measured by the American Way of Life
- 3. The Chain Store: How Modern Distribution Dispossessed Commerce
- 4. Big-Brand Goods: How Marketing Outmaneuvered the Marketplace
- 5. Corporate Advertising: How the Science of Publicity Subverted the Arts of Commerce
- 6. The Star System: How Hollywood Turned Cinema Culture into Entertainment Value
- 7. The Consumer-Citizen: How Europeans Traded Rights for Goods
- 8. Supermarketing: How Big-Time Merchandisers Leapfrogged over Local Grocers
- 9. A Model Mrs. Consumer: How Mass Commodities Settled into Hearth and Home
- Conclusion: How the Slow Movement Put Perspective on the Fast Life
- Notes
- Bibliographic Essay
- Acknowledgments
- Index
Irresistible Empire
America’s Advance through Twentieth-Century Europe
Product Details
PAPERBACK
$35.00 • £30.95 • €31.95
ISBN 9780674022348
Publication Date: 10/31/2006
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