Introduction: The Fast Way to Peace
1. The Service Ethic: How Bourgeois Men Made Peace with Babbittry
2. A Decent Standard of Living: How Europeans Were Measured by the American Way of Life
3. The Chain Store: How Modern Distribution Dispossessed Commerce
4. Big-Brand Goods: How Marketing Outmaneuvered the Marketplace
5. Corporate Advertising: How the Science of Publicity Subverted the Arts of Commerce
6. The Star System: How Hollywood Turned Cinema Culture into Entertainment Value
7. The Consumer-Citizen: How Europeans Traded Rights for Goods
8. Supermarketing: How Big-Time Merchandisers Leapfrogged over Local Grocers
9. A Model Mrs. Consumer: How Mass Commodities Settled into Hearth and Home
Conclusion: How the Slow Movement Put Perspective on the Fast Life
Notes
Bibliographic Essay
Acknowledgments
Index

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2006 Myrna F. Bernath Book Award, Society for Historians of American Foreign Relations

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