Cover: Irresistible Empire: America’s Advance through Twentieth-Century Europe, from Harvard University PressCover: Irresistible Empire in PAPERBACK

Irresistible Empire

America’s Advance through Twentieth-Century Europe

Product Details


Print on Demand

$35.00 • £30.95 • €31.95

ISBN 9780674022348

Publication Date: 10/31/2006


608 pages

6-1/8 x 9-1/4 inches

45 halftones

Belknap Press


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Related Subjects

  • Introduction: The Fast Way to Peace
  • 1. The Service Ethic: How Bourgeois Men Made Peace with Babbittry
  • 2. A Decent Standard of Living: How Europeans Were Measured by the American Way of Life
  • 3. The Chain Store: How Modern Distribution Dispossessed Commerce
  • 4. Big-Brand Goods: How Marketing Outmaneuvered the Marketplace
  • 5. Corporate Advertising: How the Science of Publicity Subverted the Arts of Commerce
  • 6. The Star System: How Hollywood Turned Cinema Culture into Entertainment Value
  • 7. The Consumer-Citizen: How Europeans Traded Rights for Goods
  • 8. Supermarketing: How Big-Time Merchandisers Leapfrogged over Local Grocers
  • 9. A Model Mrs. Consumer: How Mass Commodities Settled into Hearth and Home
  • Conclusion: How the Slow Movement Put Perspective on the Fast Life
  • Notes
  • Bibliographic Essay
  • Acknowledgments
  • Index

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