Cover: Irresistible Empire: America’s Advance through Twentieth-Century Europe, from Harvard University PressCover: Irresistible Empire in PAPERBACK

Irresistible Empire

America’s Advance through Twentieth-Century Europe

Add to Cart

Product Details

PAPERBACK

$34.00 • £27.95 • €30.50

ISBN 9780674022348

Publication Date: 10/31/2006

Short

608 pages

6-1/8 x 9-1/4 inches

45 halftones

Belknap Press

World

  • Introduction: The Fast Way to Peace
  • 1. The Service Ethic: How Bourgeois Men Made Peace with Babbittry
  • 2. A Decent Standard of Living: How Europeans Were Measured by the American Way of Life
  • 3. The Chain Store: How Modern Distribution Dispossessed Commerce
  • 4. Big-Brand Goods: How Marketing Outmaneuvered the Marketplace
  • 5. Corporate Advertising: How the Science of Publicity Subverted the Arts of Commerce
  • 6. The Star System: How Hollywood Turned Cinema Culture into Entertainment Value
  • 7. The Consumer-Citizen: How Europeans Traded Rights for Goods
  • 8. Supermarketing: How Big-Time Merchandisers Leapfrogged over Local Grocers
  • 9. A Model Mrs. Consumer: How Mass Commodities Settled into Hearth and Home
  • Conclusion: How the Slow Movement Put Perspective on the Fast Life
  • Notes
  • Bibliographic Essay
  • Acknowledgments
  • Index

Recent News

Black lives matter. Black voices matter. A statement from HUP »

From Our Blog

Cover: A Theory of Justice: Original Edition, by John Rawls, from Harvard University Press

John Rawls: Speaking in a Shared Political Language

On the occasion of the anniversary of the publication of A Theory of Justice, Andrius Gališanka, author of John Rawls: The Path to a Theory of Justice, reflects on some of Rawls’s ideas on moral and political reasoning