Cover: Whiff, from Harvard University PressCover: Whiff in PAPERBACK

Whiff

David Edwards

Illustrated by Junko Murata

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Product Details

PAPERBACK

$27.95 • £22.95 • €25.00

ISBN 9780674032866

Publication Date: 03/31/2009

Trade

172 pages

6-1/8 x 9-1/4 inches

100 line drawings

Idea Translation Lab Series

World, subsidiary rights restricted

Whiff is the new novel by David Edwards (“Séguier”). It is illustrated by the Japanese manga artist Junko Murata and continues the story of Edwards’ first novel, Niche, co-authored with Jay Cantor (“Plessis”).

Whiff derives from an actual experiment performed in Paris at the art and science innovation center Le Laboratoire. In this latest experiment, the double-Michelin-starred chef Thierry Marx collaborated with the colloidal scientist Jérôme Bibette to introduce a new way of encapsulating flavors. Wishing to present these delectable capsules in an unusual way, a group of art and science college students developed with Edwards a new way of eating by aerosol, called whiffing.

Whiff, whose publication coincides with the commercialization by Le Laboratoire of aerosolized chocolate, explores how we dream, and realize our dreams, through surprising combinations of aesthetic and analytical methods. Whiff is also accompanied by the first “whiffing” recipes.

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