Cover: Brand New China: Advertising, Media, and Commercial Culture, from Harvard University PressCover: Brand New China in PAPERBACK

Brand New China

Advertising, Media, and Commercial Culture

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Product Details

PAPERBACK

$24.00 • £19.95 • €21.50

ISBN 9780674047082

Publication Date: 04/10/2010

Academic Trade

432 pages

5-1/8 x 7-15/16 inches

12 halftones, 8 tables

World

Jing Wang is Professor of Chinese Media and Cultural Studies, S. C. Fang Professor of Chinese Language and Culture, and Director of the New Media Action Lab at the Massachusetts Institute of Technology. She has received fellowships from the Radcliffe Institute of Advanced Studies, the National Humanities Center, and the Chiang Ching-Kuo Foundation, and is a recipient of the Overseas Distinguished Professor Award given by China’s Ministry of Education. She is the Founder and Secretary General of NGO2.0, a nonprofit in China specializing in technology-driven and social media–powered activism, and is the author of Brand New China: Advertising, Media, and Commercial Culture; The Story of Stone; and High Culture Fever: Politics, Aesthetics, and Ideology in Deng’s China.

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