Brand New China

Advertising, Media, and Commercial Culture

Jing Wang

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Product Details

PAPERBACK

$24.00 • £19.95 • €21.50

ISBN 9780674047082

Publication Date: 04/10/2010

* Academic Trade

432 pages

5-1/8 x 7-15/16 inches

12 halftones, 8 tables

World

Related Subjects

Preface
Introduction: Framing Chinese Advertising
1. Local Content
2. Positioning the New Modern Girl
3. The Synergy Buzz and TV Brands
4. Storytelling and Corporate Branding
5. Bourgeois Bohemians in China
6. Hello Moto: Youth Culture and Music Marketing
7. CCTV and Advertising Media
Notes
References
Acknowledgments
Index

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