Cover: Brand New China: Advertising, Media, and Commercial Culture, from Harvard University PressCover: Brand New China in PAPERBACK

Brand New China

Advertising, Media, and Commercial Culture

Add to Cart

Product Details

PAPERBACK

$30.00 • £24.95 • €27.00

ISBN 9780674047082

Publication Date: 04/10/2010

Academic Trade

432 pages

5-1/8 x 7-15/16 inches

12 halftones, 8 tables

World

  • Preface
  • Introduction: Framing Chinese Advertising
  • 1. Local Content
  • 2. Positioning the New Modern Girl
  • 3. The Synergy Buzz and TV Brands
  • 4. Storytelling and Corporate Branding
  • 5. Bourgeois Bohemians in China
  • 6. Hello Moto: Youth Culture and Music Marketing
  • 7. CCTV and Advertising Media
  • Notes
  • References
  • Acknowledgments
  • Index

Recent News

Black lives matter. Black voices matter. A statement from HUP »

From Our Blog

Jacket: An Inquiry into Modes of Existence: An Anthropology of the Moderns, by Bruno Latour, translated by Catherine Porter, from Harvard University Press

Honoring Latour

In awarding Bruno Latour the 2021 Kyoto Prize for Arts and Philosophy, the Inamori Foundation said he has “revolutionized the conventional view of science” and “his philosophy re-examines ‘modernity’ based on the dualism of nature and society.” Below is an excerpt from An Inquiry into Modes of Existence: An Anthropology of the Moderns. For more than twenty years, scientific and technological controversies have proliferated in number and scope, eventually reaching the climate itself. Since geologists are beginning to use the term “Anthropocene” to designate the era of Earth’s history that follows the Holocene