Cover: As Seen on TV in PAPERBACK

As Seen on TV

The Visual Culture of Everyday Life in the 1950s

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Product Details

PAPERBACK

$36.50 • £29.95 • €33.00

ISBN 9780674048836

Publication Date: 03/01/1996

Short

336 pages

6-1/8 x 9-1/4 inches

128 halftones

World

America in the 1950s: the world was not so much a stage as a setpiece for TV, the new national phenomenon. It was a time when how things looked—and how we looked—mattered, a decade of design that comes to vibrant life in As Seen on TV. From the painting-by-numbers fad to the public fascination with the First Lady’s apparel to the television sensation of Elvis Presley to the sculptural refinement of the automobile, Karal Ann Marling explores what Americans saw and what they looked for with a gaze newly trained by TV. A study in style, in material culture, in art history at eye level, this book shows us as never before those artful everyday objects that stood for American life in the 1950s, as seen on TV.

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