Cover: As Seen on TV in PAPERBACK

As Seen on TV

The Visual Culture of Everyday Life in the 1950s

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Product Details

PAPERBACK

$35.50 • £28.95 • €32.00

ISBN 9780674048836

Publication Date: 03/01/1996

Short

336 pages

6-1/8 x 9-1/4 inches

128 halftones

World

  • Prologue
  • 1. Mamie Eisenhower’s New Look
  • 2. Hyphenated Culture: Painting by Numbers in the New Age of Leisure
  • 3. Disneyland, 1955: The Place That Was Also a TV Show
  • 4. Autoeroticism: America’s Love Affair with the Car in the Television Age
  • 5. When Elvis Cut His Hair: The Meaning of Mobility
  • 6. Betty Crocker’s Picture Cook Book: The Aesthetics of food in the 1950s
  • 7. Nixon in Moscow: Appliances, Affluence, and Americanism
  • Afterword
  • Notes
  • Illustration Credits
  • Acknowledgments
  • Index

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