Cover: The People’s Car: A Global History of the Volkswagen Beetle, from Harvard University PressCover: The People’s Car in HARDCOVER

The People’s Car

A Global History of the Volkswagen Beetle

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Product Details


$28.95 • £23.95 • €26.00

ISBN 9780674050914

Publication Date: 04/16/2013


416 pages

5-1/2 x 8-1/4 inches

28 halftones


  • Prologue: “Some Shapes Are Hard to Improve On”
  • 1. Before the “People’s Car”
  • 2. A Symbol of the National Socialist People’s Community?
  • 3. “We Should Make No Demands”
  • 4. Icon of the Early Federal Republic
  • 5. An Export Hit
  • 6. “The Beetle Is Dead—Long Live the Beetle”
  • 7. “I Have a Vochito in My Heart”
  • 8. Of Beetles Old and New
  • Epilogue: The Volkswagen Beetle as a Global Icon
  • Notes
  • Acknowledgments
  • Index

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