The People’s Car

A Global History of the Volkswagen Beetle

Bernhard Rieger

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Product Details

HARDCOVER

$28.95 • £23.95 • €26.00

ISBN 9780674050914

Publication Date: 04/16/2013

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416 pages

5-1/2 x 8-1/4 inches

28 halftones

World

Related Subjects

Prologue: “Some Shapes Are Hard to Improve On”
1. Before the “People’s Car”
2. A Symbol of the National Socialist People’s Community?
3. “We Should Make No Demands”
4. Icon of the Early Federal Republic
5. An Export Hit
6. “The Beetle Is Dead—Long Live the Beetle”
7. “I Have a Vochito in My Heart”
8. Of Beetles Old and New
Epilogue: The Volkswagen Beetle as a Global Icon
Notes
Acknowledgments
Index

Awards & Accolades

Co-Winner, 2014 Hagley Prize in Business History, Hagley Museum and Library and the Business History Conference

Commendation, 2012 Fraenkel Prize, Category A, Wiener Library for the Study of Holocaust and Genocide

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