Cover: The History of an Advertising Agency: N. W. Ayer & Sons at Work, 1869-1949, Revised Edition, from Harvard University PressCover: The History of an Advertising Agency in E-DITION

The History of an Advertising Agency

N. W. Ayer & Sons at Work, 1869-1949, Revised Edition

Available from De Gruyter »

Product Details

E-DITION

$65.00 • £54.95 • €60.00

ISBN 9780674183322

Publication Date: 01/01/1949

647 pages

World

Harvard University Press has partnered with De Gruyter to make available for sale worldwide virtually all in-copyright HUP books that had become unavailable since their original publication. The 2,800 titles in the “e-ditions” program can be purchased individually as PDF eBooks or as hardcover reprint (“print-on-demand”) editions via the “Available from De Gruyter” link above. They are also available to institutions in ten separate subject-area packages that reflect the entire spectrum of the Press’s catalog. More about the E-ditions Program »

Now again available, in a new, up-to-date, revised edition, this is a documented study of N. W. Ayer & Son of Philadelphia, one of the oldest and largest advertising agencies in the world.

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