HARVARD EAST ASIAN MONOGRAPHS
Cover: The Anime Boom in the United States: Lessons for Global Creative Industries, from Harvard University PressCover: The Anime Boom in the United States in PAPERBACK

Harvard East Asian Monographs 406

The Anime Boom in the United States

Lessons for Global Creative Industries

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Product Details

PAPERBACK

$25.00 • £20.95 • €22.50

ISBN 9780674241190

Publication Date: 10/08/2019

Text

230 pages

6 x 9 inches

8 color illus., 5 photos, 2 tables

Harvard University Asia Center > Harvard East Asian Monographs

World

  • List of Tables, Plates, and Figures*
  • Acknowledgments
  • Preface
  • A Note to the Reader
  • List of Abbreviations
  • Introduction
    • Theoretical and Methodological Approaches to the Study of Anime
    • Anime Goes to America
    • Empirical Research and a Road Map for the Book
  • 1. Reframing the Anime Boom in the United States
    • A Global History Avant la Lettre
    • A Short History of Japanese-Made Animation in the United States: Exports, Imports, Outsourcing, Adaptation, Reproduction, and Hybridization
    • Conclusion: The Complexity of the Globalization of Media Content
  • 2. Building Silk Roads: A Comparative Analysis of Television Animation Industries in the United States and Japan
    • The Structures of the Animation Industry in the United States and Japan
    • Organizational Structure and Organizational Culture in the United States and Japan
    • From Domestic Production to Global Outreach
    • Conclusion: Cashing in on Opportunities in the Global Animation Market
  • 3. Entrepreneurs of Anime
    • Entrepreneurs of Anime: Bridging Cultures and Markets
    • Corporate Differences: Japanese–American Anime Collaborations
    • New Business Models in the Post–Anime Boom Years
    • Conclusion: Anime Entrepreneurship in Global Markets
  • 4. The Legacy of Anime in the United States: Anime-Inspired Cartoons
    • The Penetration of Anime into Mainstream American Cartoons
    • What Are Anime-Inspired Cartoons?
    • Established Forms, New Meanings
    • Conclusion: The Limits of Anime as Transcultural Style
  • 5. Japan’s Anime Policy: Supporting the Industry or “Killing the Cool”?
    • Soft-Powering Anime: The Official Soft Power Push
    • The Bureaucratization of Anime
    • Anime Policy: An Industry Perspective
    • Conclusion: State Involvement in Japan’s Anime Industry
  • Conclusion: Anime Artistry, Creative Industries, and Global Business
    • The End of the Anime Boom?
    • The Collision of Old and New Media
    • Animation May Be a Global Industry, Anime Is Not
    • Seclusion and Creativity?
    • What Is Next?
  • Notes
  • References
  • Index
  • * List of Tables, Plates, and Figures
    • Tables
      • 1. Stages of Anime Localization in the United States
      • 2. Examples of References to the Japanese Popular Culture Boom in American Satirical Animated Shows for Adults
    • Plates
      • 1. Tetsuwan atomu (Astro Boy)
      • 2. Hakuja den (The White Snake Enchantress, also titled Panda and the Magic Serpents)
      • 3. Shōnen sarutobi sasuke (The Magic Boy)
      • 4. Saiyu-ki (Enchanted Monkey)
      • 5. In Voltron, the footage from two of Tōei’s mecha anime series was combined to create a new story.
      • 6. American-style Cheetara, Thunder Cats
      • 7. Dragon Ball Z protagonists
      • 8. Anime-inspired American cartoon: Teen Titans
    • Figures
      • 1. Afro Samurai
      • 2. Footage of Tetsujin 28-gō was used to create the American series Gigantor
      • 3. An iconography of emotions (manpu) has migrated from manga to anime
      • 4. Cool Japan Event in Singapore
      • 5. Doraemon appointed as Japan’s cultural ambassador

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