- List of Tables, Plates, and Figures*
- Acknowledgments
- Preface
- A Note to the Reader
- List of Abbreviations
- Introduction
- Theoretical and Methodological Approaches to the Study of Anime
- Anime Goes to America
- Empirical Research and a Road Map for the Book
- 1. Reframing the Anime Boom in the United States
- A Global History Avant la Lettre
- A Short History of Japanese-Made Animation in the United States: Exports, Imports, Outsourcing, Adaptation, Reproduction, and Hybridization
- Conclusion: The Complexity of the Globalization of Media Content
- 2. Building Silk Roads: A Comparative Analysis of Television Animation Industries in the United States and Japan
- The Structures of the Animation Industry in the United States and Japan
- Organizational Structure and Organizational Culture in the United States and Japan
- From Domestic Production to Global Outreach
- Conclusion: Cashing in on Opportunities in the Global Animation Market
- 3. Entrepreneurs of Anime
- Entrepreneurs of Anime: Bridging Cultures and Markets
- Corporate Differences: Japanese–American Anime Collaborations
- New Business Models in the Post–Anime Boom Years
- Conclusion: Anime Entrepreneurship in Global Markets
- 4. The Legacy of Anime in the United States: Anime-Inspired Cartoons
- The Penetration of Anime into Mainstream American Cartoons
- What Are Anime-Inspired Cartoons?
- Established Forms, New Meanings
- Conclusion: The Limits of Anime as Transcultural Style
- 5. Japan’s Anime Policy: Supporting the Industry or “Killing the Cool”?
- Soft-Powering Anime: The Official Soft Power Push
- The Bureaucratization of Anime
- Anime Policy: An Industry Perspective
- Conclusion: State Involvement in Japan’s Anime Industry
- Conclusion: Anime Artistry, Creative Industries, and Global Business
- The End of the Anime Boom?
- The Collision of Old and New Media
- Animation May Be a Global Industry, Anime Is Not
- Seclusion and Creativity?
- What Is Next?
- Notes
- References
- Index
- * List of Tables, Plates, and Figures
- Tables
- 1. Stages of Anime Localization in the United States
- 2. Examples of References to the Japanese Popular Culture Boom in American Satirical Animated Shows for Adults
- Plates
- 1. Tetsuwan atomu (Astro Boy)
- 2. Hakuja den (The White Snake Enchantress, also titled Panda and the Magic Serpents)
- 3. Shōnen sarutobi sasuke (The Magic Boy)
- 4. Saiyu-ki (Enchanted Monkey)
- 5. In Voltron, the footage from two of Tōei’s mecha anime series was combined to create a new story.
- 6. American-style Cheetara, Thunder Cats
- 7. Dragon Ball Z protagonists
- 8. Anime-inspired American cartoon: Teen Titans
- Figures
- 1. Afro Samurai
- 2. Footage of Tetsujin 28-gō was used to create the American series Gigantor
- 3. An iconography of emotions (manpu) has migrated from manga to anime
- 4. Cool Japan Event in Singapore
- 5. Doraemon appointed as Japan’s cultural ambassador
- Tables
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