HARVARD EAST ASIAN MONOGRAPHS
Cover: Hong Kong Takes Flight: Commercial Aviation and the Making of a Global Hub, 1930s–1998, from Harvard University PressCover: Hong Kong Takes Flight in HARDCOVER

Harvard East Asian Monographs 454

Hong Kong Takes Flight

Commercial Aviation and the Making of a Global Hub, 1930s–1998

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Product Details

HARDCOVER

$60.00 • £48.95 • €54.00

ISBN 9780674278264

Publication Date: 09/27/2022

Text

350 pages

6 x 9 inches

5 photos, 7 color photos, 19 illus., 9 color illus., 4 tables

Harvard University Asia Center > Harvard East Asian Monographs

World

  • List of Figures and Tables*
  • Acknowledgments
  • List of Abbreviations
  • Introduction
  • 1. Mapping Hong Kong: The Making of a Place in an Evolving Air Space
  • 2. Re-orienting Hong Kong: Re-sizing and Conforming to Emerging Geopolitics after World War II
  • 3. Branding Hong Kong: Fashioning Cathay’s Pacific
  • 4. Upgrading Hong Kong: The Colony Takes Flight
  • 5. Catapulting Hong Kong: Economic Liberalization and Geopolitical Transformations
  • 6. Recasting Hong Kong: The Making of a “Hong Kong” Airline
  • Conclusion: What Next for Hong Kong?
  • Bibliography
  • Index
  • * Figures and Tables
    • Figures
      • I.1. Crowds at Kai Tak Airport during its last flights
      • I.2. Growth of Air Traffic in Hong Kong
      • 1.1. British imperial “Horseshoe” Service (1939–44)
      • 2.1. Schematic representation of a map labeled “Composite Plan of Kowloon showing Coast Line 1958 in Solid Line / Coast Line 1860 in Dotted Line. The map of 1860 is very inaccurate and the coast line as shown is approximate only”
      • 2.2. Schematic representation of Cathay Pacific’s Position in the Regional Pattern of Southeast Asia (1950)
      • 2.3. Annual aircraft movements and passenger counts at Kai Tak
      • 2.4. Passenger counts at Kai Tak and Cathay Pacific’s share
      • 3.1. Different generations of Pan Am logos
      • 3.2a & b. “Betsy” and “Niki,” Cathay Pacific’s first planes
      • 3.3. Cathay Pacific coaster from the 1950s
      • 3.4. Cathay Pacific brochure, 1960
      • 3.5. Incoming visitors to Hong Kong by nationality
      • 3.6a & b. Cartoons boasting that the cosmopolitan female cabin crew could barely deliver the multilingual announcements before the fast jets finished the flights
      • 3.7. Military looks of Cathay Pacific female cabin crew, 1940s–1962
      • 3.8a & b. Cover of the July 1963 issue of Woman Today featuring a Cathay Pacific hostess in her new uniform
      • 3.9. Cathay Pacific showcased its multi-ethnic cabin crew in national costumes
      • 3.10. The 1969 uniform redesign
      • 3.11. The 1974 uniform
      • 3.12. “Discover the many faces of the Orient on Cathay Pacific Airways.”
      • 4.1. Number of passengers handled at Kai Tak
      • 4.2. Air cargo tonnage handled in Hong Kong
      • 4.3. “Peak hour overcrowding around the check in counters in the departures concourse at Kai Tak Airport.”
      • 5.1. Schematic representation of Cathay Pacific’s expansion beyond its regional network
      • 5.2a & b. “Our non-stop flights Hong Kong–Sydney”
      • 5.3a & b. “Today non-stop to Vancouver”
      • 5.4a & b. “Thank you for waiting. Today is a great day. We fly to London.”
      • 6.1. “People scramble for Cathay shares” at the headquarters of HSBC, SCMP April 23, 1986
      • C.1. Hong Kong exports and aircraft movements
      • C.2. Hong Kong newspapers reflecting different political persuasions reported on their front page the tandem visits of the leaders of the PRC and USA on the inaugural day of the new airport at Chek Lap Kok
      • C.3a & b. Air traffic statistics at the Hong Kong International Airport
    • Tables
      • 2.1. Percentage shareholding after the merger with Hong Kong Airways in 1959
      • 4.1. Peer comparison of existing and projected runway length
      • 6.1. Percentage shareholding of Cathay Pacific in 1978
      • 6.2. Percentage ownership of Cathay Pacific before and after the initial public offering, April 22, 1986

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