Cover: Commercial Broadcasting Pioneer: The WEAF Experiment, 1922–1926, from Harvard University PressCover: Commercial Broadcasting Pioneer in E-DITION

Commercial Broadcasting Pioneer

The WEAF Experiment, 1922–1926

Product Details


$65.00 • £54.95 • €60.00

ISBN 9780674280540

Publication Date: 01/01/1946

308 pages

6 charts; 2 tables; 30 illustrations


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  • List of Illustrations
  • List of Tables and Charts
  • Editorial Introduction
  • Author’s Preface
  • Chronology
  • Part I. The Genesis of Broadcasting, 1915–1921
    • Chapter I. Early Bell System Experimentation
      • The Beginning of the Record
      • Vacuum-Tube Radio Telephony
      • Activities of Amateur Experimenters
      • War’s Impact on Telephone Research
      • The Bell Telephone Laboratories
      • Organization at Telephone Headquarters
      • The Tube a Factor in Many Activities
      • Bell System Experimental Radio Stations
      • The Radio Audience of 1920
      • The 2XB Transmitter Tests
      • A Radio Treat for Amateur Listeners
    • Chapter II. Tube Patent Licensing Arrangements
      • The Government’s Request to Patent Owners
      • An Agreement to Cross-License
      • Press Reports of the Agreement
    • Chapter III. The Stage Is Set
      • Early Radio Supplements to Wires
      • Coast-to-Coast Transmission Demonstrations
      • Prognostications of Broadcast Entertainment
      • The Birth of Broadcasting
    • Chapter IV. The “Toll Broadcasting” Idea
      • The A.T.&T. Company’s Responsibility
      • Broadcasting Facilities in Demand
      • The Telephone Point of View
      • The Challenging Demand for Wires
      • The Concept of Broadcasting Service
  • Part II. The Birth of WEAF, 1922
    • Chapter V. The Establishment of WBAY
      • Preliminary Investigations
      • Public Announcements of the Project
      • Centralized Analysis of Radio Problems
      • Preparing for Operations
      • WBAY Ready for Broadcasters
      • An Investigation of Wave Radiation
      • Program Problems
      • The First Evening Program
    • Chapter VI. WBAY Becomes WEAF
      • The Change to WEAF’s Transmitter
      • The First Commercial Broadcasts
      • The Question of Radio Advertising
      • A Separate Organization for WEAF
      • Technical Operation
      • Promotional Organization
      • The Office Force
      • The First Station Accompanist
      • Department Spirit
      • Selection of a Downtown Studio Location
    • Chapter VII. Program Experiments at Walker Street
      • Commercial Broadcasts
      • A Football Game Makes Radio History
      • Other Sports Broadcasts
      • Program Distinction
      • The Capitol Theatre Broadcasts
      • Sunday at WEAF
      • The Growing WEAF Audience
      • Radio’s Commercial Usefulness Still Doubted
      • WEAF’s New Studios Dedicated
      • W—Ε—A—F
    • Chapter VIII. “Hello, England”
      • A One-Way Transatlantic Talk
  • Part III. Policies and Progress, 1923
    • Chapter IX. Patent Infringement Problems
      • Problem of Institutional Behavior
      • General Nature of Infringement Problems
      • “The Broadcasting Station of the Future”
      • Steps to License Infringing Stations
    • Chapter X. WEAF at 195 Broadway
      • An Able Program Director
      • Graham McNamee, “The World’s Most Popular Announcer”
      • Anonymous Announcers
      • Sponsored Programs and Restrictions on Advertising
      • Other Station Rules
      • Religion—Charity—Politics
      • Advertisers Cautious
      • Advertising Agencies
      • “Hard Sledding”
      • The Fourth Floor at Headquarters
    • Chapter XI. Early Network Experiments
      • The First Network Broadcast
      • Circuits for First Networks Made to Order
      • Cross-Talk Hazard
      • From “Layout” to “Network”
      • The First Broadcasting “Chain”
      • A Notable Broadcast on June 7, 1923
      • The President Broadcasts
      • The President’s Appreciation
    • Chapter XII. Wcap: A Second Experimental Station
      • The Establishment of WCAP
      • Recollections of WCAP
      • WCAP’s Role in Network Development
      • President Coolidge’s First Message to Congress
      • “Broadcasting” or “Narrowcasting”
  • Part IV. Milestones Along the Way, 1924
    • Chapter XIII. Early Episodes of 1924
      • WEAF’s Experiment with Increased Power
      • Master-Oscillator, Crystal-Controlled Transmitter
      • Some Local Opposition to Increased Power
      • The Radio Music Fund Committee
      • Who Is to Pay for Broadcasting?
      • The Federal Trade Commission’s “Monopoly” Complaint
      • Radio Called a Natural Monopoly
      • A Memorable Communications Event
    • Chapter XIV. Resolving the Patent Situation
      • Resort to Injunction
      • The A.T.&T. Company’s Public Assurances
      • Information for the Telephone Forces
      • The WHN Controversy Summarized
      • A New Basis for Broadcasting Development
      • Significance of the Decision
    • Chapter XV. Network Broadcasting Made Practical
      • Circuit Availability a Fundamental Problem
      • The Vision of National Broadcasting
      • Wire Costs Misunderstood
      • Long Lines and the Broadcasting Department
      • Development of the Network
      • Early Conservatism
      • The General Broadcasting Situation
      • Newspapers as Broadcasters
      • The Special Challenge of an Election Year
      • Telephoto Demonstrations
      • Campaigning with Public-Address Systems
      • Cooperation with Political Committees
      • A “Long Lines Election” Year
      • President Coolidge’s Inaugural Broadcast
    • Chapter XVI. The Army Tests the Bell System
      • A Day’s Program in 1924
      • The “Defense Test” Ceremony
      • Two-Way Transmission
  • Part V. The Trail Is Blazed, 1925–1926
    • Chapter XVII. Network Expansion
      • Proving the Possibilities of the Network
      • Sponsored Programs on the Network
      • The Problems of Growth
      • Long Lines Construction
      • Organizational Responsibility
      • Gratification and Doubts
    • Chapter XVIII. Another Defense Test Day
      • Success Repeated
    • Chapter XIX. The Sale of WEAF
      • New Factors in the Negotiations
      • The Objective of Service Integrity
      • WEAF’s Place in Negotiations
      • Summary of the Broadcasting Situation
      • Negotiations Concluded
      • Announcing the Sale of WEAF
      • Recapitulation
  • Index
  • Maps

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