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- List of Illustrations
- List of Tables and Charts
- Editorial Introduction
- Author’s Preface
- Chronology
- Part I. The Genesis of Broadcasting, 1915–1921
- Chapter I. Early Bell System Experimentation
- The Beginning of the Record
- Vacuum-Tube Radio Telephony
- Activities of Amateur Experimenters
- War’s Impact on Telephone Research
- The Bell Telephone Laboratories
- Organization at Telephone Headquarters
- The Tube a Factor in Many Activities
- Bell System Experimental Radio Stations
- The Radio Audience of 1920
- The 2XB Transmitter Tests
- A Radio Treat for Amateur Listeners
- Chapter II. Tube Patent Licensing Arrangements
- The Government’s Request to Patent Owners
- An Agreement to Cross-License
- Press Reports of the Agreement
- Chapter III. The Stage Is Set
- Early Radio Supplements to Wires
- Coast-to-Coast Transmission Demonstrations
- Prognostications of Broadcast Entertainment
- The Birth of Broadcasting
- Chapter IV. The “Toll Broadcasting” Idea
- The A.T.&T. Company’s Responsibility
- Broadcasting Facilities in Demand
- The Telephone Point of View
- The Challenging Demand for Wires
- The Concept of Broadcasting Service
- Chapter I. Early Bell System Experimentation
- Part II. The Birth of WEAF, 1922
- Chapter V. The Establishment of WBAY
- Preliminary Investigations
- Public Announcements of the Project
- Centralized Analysis of Radio Problems
- Preparing for Operations
- WBAY Ready for Broadcasters
- An Investigation of Wave Radiation
- Program Problems
- The First Evening Program
- Chapter VI. WBAY Becomes WEAF
- The Change to WEAF’s Transmitter
- The First Commercial Broadcasts
- The Question of Radio Advertising
- A Separate Organization for WEAF
- Technical Operation
- Promotional Organization
- The Office Force
- The First Station Accompanist
- Department Spirit
- Selection of a Downtown Studio Location
- Chapter VII. Program Experiments at Walker Street
- Commercial Broadcasts
- A Football Game Makes Radio History
- Other Sports Broadcasts
- Program Distinction
- The Capitol Theatre Broadcasts
- Sunday at WEAF
- The Growing WEAF Audience
- Radio’s Commercial Usefulness Still Doubted
- WEAF’s New Studios Dedicated
- W—Ε—A—F
- Chapter VIII. “Hello, England”
- A One-Way Transatlantic Talk
- Chapter V. The Establishment of WBAY
- Part III. Policies and Progress, 1923
- Chapter IX. Patent Infringement Problems
- Problem of Institutional Behavior
- General Nature of Infringement Problems
- “The Broadcasting Station of the Future”
- Steps to License Infringing Stations
- Chapter X. WEAF at 195 Broadway
- An Able Program Director
- Graham McNamee, “The World’s Most Popular Announcer”
- Anonymous Announcers
- Sponsored Programs and Restrictions on Advertising
- Other Station Rules
- Religion—Charity—Politics
- Advertisers Cautious
- Advertising Agencies
- “Hard Sledding”
- The Fourth Floor at Headquarters
- Chapter XI. Early Network Experiments
- The First Network Broadcast
- Circuits for First Networks Made to Order
- Cross-Talk Hazard
- From “Layout” to “Network”
- The First Broadcasting “Chain”
- A Notable Broadcast on June 7, 1923
- The President Broadcasts
- The President’s Appreciation
- Chapter XII. Wcap: A Second Experimental Station
- The Establishment of WCAP
- Recollections of WCAP
- WCAP’s Role in Network Development
- President Coolidge’s First Message to Congress
- “Broadcasting” or “Narrowcasting”
- Chapter IX. Patent Infringement Problems
- Part IV. Milestones Along the Way, 1924
- Chapter XIII. Early Episodes of 1924
- WEAF’s Experiment with Increased Power
- Master-Oscillator, Crystal-Controlled Transmitter
- Some Local Opposition to Increased Power
- The Radio Music Fund Committee
- Who Is to Pay for Broadcasting?
- The Federal Trade Commission’s “Monopoly” Complaint
- Radio Called a Natural Monopoly
- A Memorable Communications Event
- Chapter XIV. Resolving the Patent Situation
- Resort to Injunction
- The A.T.&T. Company’s Public Assurances
- Information for the Telephone Forces
- The WHN Controversy Summarized
- A New Basis for Broadcasting Development
- Significance of the Decision
- Chapter XV. Network Broadcasting Made Practical
- Circuit Availability a Fundamental Problem
- The Vision of National Broadcasting
- Wire Costs Misunderstood
- Long Lines and the Broadcasting Department
- Development of the Network
- Early Conservatism
- The General Broadcasting Situation
- Newspapers as Broadcasters
- The Special Challenge of an Election Year
- Telephoto Demonstrations
- Campaigning with Public-Address Systems
- Cooperation with Political Committees
- A “Long Lines Election” Year
- President Coolidge’s Inaugural Broadcast
- Chapter XVI. The Army Tests the Bell System
- A Day’s Program in 1924
- The “Defense Test” Ceremony
- Two-Way Transmission
- Chapter XIII. Early Episodes of 1924
- Part V. The Trail Is Blazed, 1925–1926
- Chapter XVII. Network Expansion
- Proving the Possibilities of the Network
- Sponsored Programs on the Network
- The Problems of Growth
- Long Lines Construction
- Organizational Responsibility
- Gratification and Doubts
- Chapter XVIII. Another Defense Test Day
- Success Repeated
- Chapter XIX. The Sale of WEAF
- New Factors in the Negotiations
- The Objective of Service Integrity
- WEAF’s Place in Negotiations
- Summary of the Broadcasting Situation
- Negotiations Concluded
- Announcing the Sale of WEAF
- Recapitulation
- Chapter XVII. Network Expansion
- Index
- Maps
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