HARVARD EAST ASIAN MONOGRAPHS
Cover: Understanding Korean Webtoon Culture: Transmedia Storytelling, Digital Platforms, and Genres, from Harvard University PressCover: Understanding Korean Webtoon Culture in PAPERBACK

Harvard East Asian Monographs 459

Understanding Korean Webtoon Culture

Transmedia Storytelling, Digital Platforms, and Genres

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PAPERBACK

$25.00 • £21.95 • €22.95

ISBN 9780674291324

Publication Date: 11/15/2022

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252 pages

6 x 9 inches

9 color photos, 5 color illus., 8 tables

Harvard University Asia Center > Harvard East Asian Monographs

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Jacket: Understanding Korean Webtoon Culture

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ISBN 9780674291317

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Related Subjects

  • List of Tables and Figures*
  • Preface
  • Acknowledgments
  • List of Abbreviations
  • Introduction
  • 1. Evolution of Webtoons in the Digital Platform Era
  • 2. Platformization of Korean Webtoons
  • 3. Webtoons’ Digital Sphere: Snack Culture and Binge-Reading
  • 4. Transmedia Storytelling of Webtoons in Big-Screen Culture
  • 5. Webtoons’ Transnational Transmediality
  • 6. Sociocultural Perspectives on Webtoonists
  • 7. Webtoons’ New Perspectives
  • Notes
  • References
  • Index
  • * Tables and Figures
    • Tables
      • 2.1. Top 15 Dream Jobs among Elementary Students in Korea, 2009 and 2020
      • 2.2. Naver Webtoon’s Estimated Annual Earnings in Billions of Won, 2018–2021
      • 2.3. KakaoPage’s Estimated Annual Earnings in Billions of Won, 2017–2021
      • 2.4. Types of Webtoon Platforms
      • 4.1. Selected Webtoon-Based Dramas Aired on Korean Television, 2014–2021
      • 4.2. Selected Webtoon-Based Films Released in 2006–2021
      • 5.1. Exports of Korean Cultural Products, 2010–2020, in Millions of Dollars
      • 5.2. Webtoons in Global Markets in December 2018, by Selected Platforms
    • Figures
      • 1.1. A manhwabang of the 1970s
      • 1.2. Number of webtoons, 2014–2019
      • 1.3. Number of webtoons by platform
      • 1.4. Webtoon genres in the early 2000s and 2013, by percentage of all webtoons
      • 1.5. Kang Full’s Sunjeong manhwa: “Part I. Elevator”
      • 1.6. Art from the second episode of the webtoon Misaeng: Incomplete Life
      • 2.1. Webtoonists’ annual income in 2018 in 10,000s of won and with percentages of webtoonists by income level
      • 2.2. Kakao: Vertical integration in content production as of 2020
      • 2.3. Art from the webtoon They Say I Was Born a King’s Daughter
      • 4.1. Art from the webtoon Navillera: Like a Butterfly
      • 4.2. Art from the webtoon Itaewon Class
      • 4.3. The movie and webtoon versions of Along with the Gods
      • 6.1. Yoon Tae-ho working on a new webtoon
      • 6.2. Art from Yoon Tae-ho’s Moss

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