- Part I: Personal Capital
- 1. Preferences and Values
- 2. De Gustibus Non Est Disputandum
- 3. A Theory of Rational Addiction
- 4. Rational Addiction and the Effect of Price on Consumption
- 5. An Empirical Analysis of Cigarette Addiction
- 6. Habits, Addictions, and Traditions
- Part 2: Social Capital
- 7. The Economic Way of Looking at Life
- 8. A Theory of Social Interactions
- 9. A Note on Restaurant Pricing and Other Examples of Social Influences on Price
- 10. A Simple Theory of Advertising as a Good or Bad
- 11. Norms and the Formation of Preferences
- 12. Spouses and Beggars: Love and Sympathy
- Acknowledgments
- References
- Index


Accounting for Tastes
Product Details
PAPERBACK
$36.00 • £28.95 • €32.50
ISBN 9780674543577
Publication Date: 03/30/1998
Awards & Accolades
- Gary S. Becker Is Winner of the 1992 Nobel Prize in Economics