Cover: Accounting for Tastes, from Harvard University PressCover: Accounting for Tastes in PAPERBACK

Accounting for Tastes

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Product Details

PAPERBACK

$36.00 • £28.95 • €32.50

ISBN 9780674543577

Publication Date: 03/30/1998

Short

292 pages

14 line illustrations

World

  • Part I: Personal Capital
    • 1. Preferences and Values
    • 2. De Gustibus Non Est Disputandum
    • 3. A Theory of Rational Addiction
    • 4. Rational Addiction and the Effect of Price on Consumption
    • 5. An Empirical Analysis of Cigarette Addiction
    • 6. Habits, Addictions, and Traditions
  • Part 2: Social Capital
    • 7. The Economic Way of Looking at Life
    • 8. A Theory of Social Interactions
    • 9. A Note on Restaurant Pricing and Other Examples of Social Influences on Price
    • 10. A Simple Theory of Advertising as a Good or Bad
    • 11. Norms and the Formation of Preferences
    • 12. Spouses and Beggars: Love and Sympathy
  • Acknowledgments
  • References
  • Index

Awards & Accolades

  • Gary S. Becker Is Winner of the 1992 Nobel Prize in Economics
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