Mobilizing Invisible Assets

“[Itami] has updated his original Japanese version to the benefit of English readers. Western companies should take note of his argument.”—The Economist

“Itami provides carefully argued and well-thought-out discussions of the identification and use of a company’s information or knowledge resources—in all, a convincing point of view on the crucial importance of ‘soft assets’ in our age of information.”—Mark J. Estren, The Miami Herald

“Itami’s book is not mired in the analysis typical of management texts, and is likely to make a valuable addition to the literature on corporate strategy.”—Sloan Management Review