Cover: Mobilizing Invisible Assets, from Harvard University PressCover: Mobilizing Invisible Assets in PAPERBACK

Mobilizing Invisible Assets

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Product Details


$38.50 • £30.95 • €34.50

ISBN 9780674577718

Publication Date: 10/01/1991


200 pages

6-1/8 x 9-1/4 inches

24 line illustrations


  • 1. The Concept of Strategic Dynamics
  • 2. Invisible Assets
  • 3. Customer Fit
  • 4. Competitive Fit
  • 5. Technological Fit
  • 6. Resource Fit
  • 7. Organizational Fit
  • 8. Overextension and Invisible Assets
  • Epilogue: In Pursuit of Strategic Thinking
  • Works Cited
  • General References
  • Index

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