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Because “business is made by people,” the success of any business firm depends on the people who work for it, the people who buy from it, and the people who make laws about it. This book analyzes the role of the individual in business, and makes available the speeches and the panel discussions organized around this theme at the 22d National Business Conference of the Harvard Business School Association. Such men as Jervis J. Babb (President of Lever Brothers Company), Philip S. Reed (Chairman of the Board of General Electric Company), and Franklin J. Lunding (Chief Executive Officer of Jewel Tea Company) suggest how to secure a person’s cooperation and best efforts. They focus on such problems as keeping the economy dynamic, getting dollars to do things, human relations and motivations, developing and maintaining the executive team, and union power in its relation to teamwork in American industry.
Top management in all phases of the nation’s business will profit by reading this informative analysis.