Cover: Impulse: Why We Do What We Do Without Knowing Why We Do It, from Harvard University PressCover: Impulse in HARDCOVER


Why We Do What We Do Without Knowing Why We Do It

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Product Details


$27.95 • £22.95 • €25.00

ISBN 9780674725492

Publication Date: 10/01/2013


336 pages

5-1/2 x 8-1/4 inches

17 halftones, 1 table

Belknap Press

Not for sale in the UK, Commonwealth, Europe, and the Indian Subcontinent

  • Acknowledgements
  • Introduction
  • 1. The Impulse That Saved My Life
  • 2. Impulses and Your Zombie Brain
  • 3. Inside the Impulsive Brain
  • 4. The Teenage Brain—A Work in Progress
  • 5. Impulse and the Senses
  • 6. The Power of the Visual
  • 7. Impulses and the Risk-Taking Personality
  • 8. The Love Impulse—‘It Only Takes a Moment’
  • 9. The Overeating Impulse—Digging Our Graves with Our Teeth
  • 10. The Buying Impulse—The How and Why of What We Buy
  • 11. The Imitation Impulse—‘A Beautiful Place to Die’
  • 12. Deplete Us Not into Temptation
  • Afterword: Free Will Is a Grand Illusion
  • Notes and References
  • Bibliography
  • Index

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