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In the only full-length study of the first great literary periodical in England, Richmond Bond draws upon a detailed knowledge of the history of The Tatler and a wide-ranging familiarity with the milieu of Augustan England. The journal’s humanistic content and its design of promoting high morals, manners, and taste are related to such recurrent themes as reasoned benevolence and devotion to the “middle Way.” Most important, Bond discusses the literary style of Isaac Bickerstaff, Steele’s eidolon, and explores The Tatler’s contribution to the development of a variety of essay forms. Illustrations relating to specific issues of The Tatler are included.