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This volume sets forth the history of R. H. Macy & Company, a pioneer in the department-store field, against its economic and social background. Early chapters deal with Rowland Macy and the founding of the store, showing how he branched out into all sorts of merchandise, instituted unusual policies, and achieved outstanding success. Subsequent chapters tell the story of a love affair which led to the introduction of the Straus family into the management, and finally to its complete control of the business. Considerable space is devoted to the history of retailing, both in Europe and in this country, and there is a mass of detailed and authentic information about the development of retail trade. Attention is given to various aspects of the business, including the types of merchandise handled, business policies, working conditions, advertising methods, manufacturing activities, retail services, building and equipment, and problems of business administration. One of the most valuable features of the book is the presentation of detailed operating figures covering revenue and expense as far back as 1870, and a continuous series of operating ratios from 1888. The book will be of interest to department store executives, students of American economic history, economists, students of working conditions in retail trade, persons interested in the local history of New York City, and all who are concerned with retail advertising.