“Value-Focused Thinking clearly demonstrates the problems occurring in commercial and other organizations as a result of restricting decision choice to the available alternatives (alternative-focused thinking), rather than starting by considering what it is intended to achieve (value-focused thinking).”—The Observer
“Outstanding… Innovative thinking.”—Decision Analysis Newsletter
“[Value-Focused Thinking] is both an inspired and inspiring book. It is also a rarity among academic and business texts: it is a ‘damn good read.’ Keeney writes well, arguing his case clearly in the abstract and illustrating it through numerous interesting and pertinent examples.”—Simon French, Journal of Multi-Criteria Decision Analysis


Value-Focused Thinking
A Path to Creative Decisionmaking
Product Details
PAPERBACK
$27.00 • £21.95 • €24.50
ISBN 9780674931985
Publication Date: 02/01/1996