Cover: Video Economics in HARDCOVER

Video Economics

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Product Details

HARDCOVER

$96.50 • £77.95 • €87.00

ISBN 9780674937161

Publication Date: 04/01/1992

Short

384 pages

6-1/8 x 9-1/4 inches

33 line illustrations, 47 tables

World

Over the past fifteen years, the U.S. television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

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