Cover: Video Economics in HARDCOVER

Video Economics

Add to Cart

Product Details

HARDCOVER

$96.50 • £77.95 • €87.00

ISBN 9780674937161

Publication Date: 04/01/1992

Short

384 pages

6-1/8 x 9-1/4 inches

33 line illustrations, 47 tables

World

Over the past fifteen years, the U.S. television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

Recent News

From Our Blog

Jacket: The Cabinet: George Washington and the Creation of an American Institution, by Lindsay M. Chervinsky, from Harvard University Press

National Epidemics, Then and Now

Our current COVID-19 crisis isn’t the first time this nation has faced an epidemic. Lindsay M. Chervinsky, author of The Cabinet: George Washington and the Creation of an American Institution, tells about the yellow fever outbreak that our country faced in its capital during its early years—and how our first president responded. American responses to the 1793 outbreak of yellow fever in Philadelphia and the 2020 COVID-

‘manifold glories of classical Greek and Latin’

The digital Loeb Classical Library (loebclassics.com) extends the founding mission of James Loeb with an interconnected, fully searchable, perpetually growing virtual library of all that is important in Greek and Latin literature.