Cover: Video Economics in HARDCOVER

Video Economics

Product Details

HARDCOVER

Print on Demand

$102.00 • £88.95 • €92.95

ISBN 9780674937161

Publication Date: 04/01/1992

Short

384 pages

6-1/8 x 9-1/4 inches

33 line illustrations, 47 tables

World

Add to Cart

Media Requests:

Related Subjects

Over the past fifteen years, the U.S. television industry has been transformed from a heavily regulated business to a highly competitive one, with new networks, technologies, and markets. Video Economics addresses the major issues affecting competitive advantage in the industry, including sequential program release strategies known as windowing, competition among program producers, the economics of networking, cable television, scheduling strategies, and high definition television (HDTV). The authors present the economic tools required to analyze the industry as they take up each new topic. This book will be of particular interest to students of the mass media, communication policy officials, communication lawyers and consultants, and media and advertising executives.

Recent News

Black lives matter. Black voices matter. A statement from HUP »

From Our Blog

Photograph of the book Fearless Women against red/white striped background

A Conversation with Elizabeth Cobbs about Fearless Women

For Women’s History Month, we are highlighting the work of Elizabeth Cobbs, whose new book Fearless Women shows how the movement for women’s rights has been deeply entwined with the history of the United States since its founding. Cobbs traces the lives of pathbreaking women who, inspired by American ideals, fought for the cause in their own ways