Cover: Video Economics in HARDCOVER

Video Economics

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Product Details

HARDCOVER

$96.50 • £77.95 • €87.00

ISBN 9780674937161

Publication Date: 04/01/1992

Short

384 pages

6-1/8 x 9-1/4 inches

33 line illustrations, 47 tables

World

  • Preface
  • 1. Introduction
    • Basic Economics of Broadcast Television
    • Players in the Industry
    • Regulatory Reform
    • The Notion of a Public Good
    • Summary
  • 2. The Supply of Programming
    • Windowing
    • Competition among Producers
    • Foreign Markets
    • The Competitiveness of Program Supply
    • Summary
  • 3. Traditional Models of Program Choice
    • Steiner Models
    • The Beebe Model
    • Pay Television
    • Summary
  • 4. Modern Models of Program Choice
    • Demand Analysis
    • Welfare Analysis
    • The Spence-Owen Model
    • The Wildman-Owen Model
    • Multichannel Programming
    • New Directions in Program Choice
    • Summary
  • 5. Network Economics
    • Network Basics
    • Television News
    • Regulation
    • Risk Bearing
    • The New Cable Networks
    • The Decline of the Broadcast Networks
    • The Future of the Broadcast Networks
    • Strategic Options
    • Summary
  • 6. Cable Television
    • Cable and the FCC
    • New Program Services
    • Bundling of Transmission and Content
    • Natural Monopoly and Local Market Power
    • The Effective Competition Standard
    • No Case for Reregulation
    • Price Elasticity of Cable Demand
    • Competition from New Entrants
    • Too Few Gatekeepers?
    • The Issue of Access
    • Monopsony Power
    • Vertical Integration
    • Regulatory Policy
    • Local Broadcasters and Cable
    • Telephone Companies and Cable
    • Summary
  • 7. Advanced Television
    • Terminology
    • Brief History
    • The Economics of Standard Setting
    • Television Standards
    • Network Externalities
    • Obstacles to ATV Adoption
    • NTSC-ATV Compatibility
    • The Importance of Compatibility
    • Adoption Scenarios
    • Policy Issues
    • Summary
  • Bibliography
  • Notes
  • Index

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